Currently we are at a transition,
where on the one hand you have your Meta (formerly known as Facebook), Amazon, Apple, Netflix, and Alphabet (formerly known as Google)
FAANG tech companies, all controlled by a central management, and on the other hand, we are now seeing decentralized organizations starting to evolve which is defining the new style of internet we call Web3.
Web3craete is at the forefront of this evolution and plan to bring a new style of innovation to the world in the form of Metaverse as a Service (MaaS).
Let’s examine Web3create concept (MaaS)..
Often you will hear that the internet should be owned by the people taking part in it.
Such a promise is only theoretical now, and realized only in a small part. The first iteration of the web Web1 had the revolutionary trait of allowing people to find and get in touch with content, passively.
Later on, something groundbreaking emerged: the ability for everyone to publish, to take part in a conversation, to connect virtually to communities around the world. That’s the core of the second iteration of the web, Web2 powered by social media.
The main concepts behind Web3 are ownership and identity. People can create and own digital assets in a totally unique way, and certify that status through a worldwide distributed ledger, called blockchain.
Identity plays a big role in Web3 as well: these technologies that are at the core of Web3create model and allows users to build their personal and unique identities.
Blockchain as a bridge
The blockchain is an excellent tool to unite the physical world with something everyone talks about at the moment: the so-called “metaverse”, or a digital spatial representation of worlds in which people can interact with others.
The underlying philosophy of Web3 relies on a set of technologies that can change the way people think about their digital world.
The principle of decentralization is key; nothing should rely on one single node, company, service, but everything should be distributed across all participants. This is how web3create plans to shift the power from centralized to decentralized and into our customers hands.
Offering our customers new opportunities, and merchants a new way to organize, cooperate and to invest. Using NFTs, the hot word of the moment, (non-fungible tokens) are the most advanced and concrete examples that we propose to use and have at the moment.
Enter merchants and brands
As it often happens, when communities of passionate people come together around a topic, brands start thinking about how they can be part of the conversation and this is what we are now seeing in the case of Web3.
There are, though, specific cases in which it makes sense for brands to participate. First of all: we ask our merchants are your brand’s participation relevant for the target audiences? Can it be an addition to people’s identity in Web3?
Maybe in the metaverse, through digital crypto assets?
With Web3create, the idea of owning a product is brought to entirely new levels. Just like passionate fans can buy physical products, our users can own the digital counterpart, collect it, trade it and use it to define part of their identity.
We’ve seen many interesting brand launches in this direction, from coca cola selling unique NFTs, to Dolce & Gabbana introducing original NFT collection, adidas launching into the metaverse and with crypto brands and influencers like Bored Ape Yacht Club.
By introducing our merchant partners to meaningful communities we can offer a high ROI, while introducing new customers though gameplay that have not been possible to reach before.
Crypto and NFTs also offer a new take on loyalty programs. People who own an NFT of a product often have a strong vested interest in making it successful. They’d want other people to want it, to consider it worthwhile and to invest in it.
From this point of view, the concept of advocacy evolves to a whole new level and incorporates a transactional element that would make the owner an active promoter of the merchant’s product.
What’s the ideal situation for a brand to build a Web3 project?
- The brand is digital savvy and the community expects it to experiment with new technologies.
- The audience is interested in using NFTs and crypto.
- The community is passionate about the brand or its main focus.
- It’s possible to create scarcity around the ownership of an asset.
Loyalty through additional benefits feels natural (premium experiences, recognition, close access to a community).
What needs to be fixed?
Web3create is still in its infancy, but by identifying the many pain points and critical areas that need to be fully developed we can create a space to be a relevant place for people to connect with brands.
There are four main areas that need attention and should be brought to the next level: trust, safety, sustainability, and accessibility.
Let’s see them in practice, and how they can be tackled.
Trust: Identity on the blockchain is explicit and hard to fake. On the one hand, there’s no guarantee of a link between someone’s wallet and their core identity. On the other hand, there’s no real safeguard for everyone who wants to invest in a project.
By using our payment system integrated into the platform users and merchants alike can have trust that payment will be protected and delivered
Safety: Regulation is not easy for technologies like crypto. They’re cross-nation and fairly distributed: it can be hard to pinpoint a “headquarters.
Establishing our company Web3Create in a blockchain friendly jurisdiction like Singapore instills safety and helps to promote our company along with Singapore as the leading innovative hub of south east Asia.
Sustainability: There are still downsides to sustainability and many of them are dependent on the lack of maturity of the solutions. However when every action can be incentivized economically, such as NFTs it’s easy to tie everything exclusively to a functional approach.
Our Merchants need to find a balance between the economic incentive (people can profit from buying and selling products as well), and the emotional side of belonging to a community.
Accessibility: Another important area. The learning curve is pretty steep to take part in the most complex initiatives. People don’t want to run servers, and deal with many of actions related to web3
By teaming up with Web3create we can handle the heavy lifting and onboard customers and supply a marketplace where brands can build experiences that are accessible to and understandable for everyone
Web3create is here to stay.
There’s a lot to do to yet before the uptake of Web3 becomes more mainstream and to allow people to have more ownership, but we’re on a new and exciting path.
By joining with Web3create we can move quickly to incorporate merchants brands and users together on the one platform to build the exciting world of what web3 can offer.